Opening a new location is a high-stakes moment. You have invested in real estate, staffing, and inventory, and now you need foot traffic. Connected TV lets you bring digital-style targeting to the biggest screen in the house, combining TV’s prestige with the precision of digital marketing so you can reach nearby households most likely to become loyal customers.
Step 1: Define Your Local Audience
Instead of broad demographics like “adults 25-54,” use Smart TV’s layered data to identify who actually lives near your new location and matches your ideal customer profile. Utilize any existing customer data you have to define your target audience.
Step 2: Use Hyper-Local Geotargeting
Avoid wasted national TV spend by drawing a tight radius or set of zip codes (often 5–10 miles, or a 15–20 minute drive) around the new store. Consider your local area to determine how far your customers are likely to travel.
Step 3: Craft Strong Video Creative
Your Smart TV advertising spot should feel premium, but doesn’t need a blockbuster budget. Show the experience of visiting your location, then give a clear call to action and a voiceover inviting viewers in.
Step 4: Integrate with Other Channels
Use Connected TV as the awareness engine, then retarget exposed households on mobile and desktop with display or social ads. The more touchpoints you establish, the more likely they are to visit your location when a need arises.
Step 5: Measure What Matters
When it comes to a grand opening, keep an eye on the metrics that matter for your success. For Smart TV advertising, reach is key to ensuring your reaching a broad audience and building awareness for your new location.
Making sure your customer base knows you’re present is a key first step in any Grand Opening. Smart TV advertising can be a valuable tool to generate awareness, ultimately leading to more foot traffic for your location.
