Senior living facilities, like any other type of service provider, need to constantly market and promote their facility and services to their target audience. Trying to do this within the company often results in common senior living marketing mistakes that can dramatically impact your ability to attract qualified prospects.
Failing to Budget for Effective Marketing
Effective marketing campaigns today need a more comprehensive approach using a variety of platforms to share the message. Too often,senior living marketing focuses on mailers, brochures, and perhaps local radio and television advertisements.
While these are viable and important platforms, the decision-makers in many families are adults, and they are more likely to use social media and digital platforms to find local senior and assisted living facilities. Expanding into digital marketing provides a top ROI when the message is tailored to the desired target audience.
Copying Another Facility
A big challenge with do-it-yourself senior living marketing is the tendency to off similar information on websites, social media posts, and other types of marketing campaigns as other facilities in the area.
This makes one senior living facility indistinguishable from another, limiting the ability to build a brand and a reputation within the target audience. The ideal marketing strategy does just the opposite, highlighting what your facility offers that is unique, different, and beneficial as compared to the competition.
The easiest way to avoid common marketing mistakes for senior and assisted living facilities is to hire a specialized marketing service. These professionals create unique and compelling marketing strategies to attract qualified prospects to your facility.