Although businesses have switched a great deal of advertising and marketing efforts to websites and email, direct mail can still be very effective. Many people view email marketing as spam and never open it. It can be difficult to entice website visitors to click on ads. Receiving a postcard or other paper promotional products in Orange County has become unusual enough that many individuals read the material.
Examples of Advantages
Organizations wanting to reach potential local or regional customers often find direct mail more effective than digital methods. There’s no risk of the material automatically going to spam or sent to email addresses no longer used. Also, they might target addresses within a certain radius of the location, letting everyone know about a new business opening or a big sale.
Another consideration is the number of men and women who spend little to no time online. This is more common among senior citizens, making paper promotional products in Orange County a better way to contact these individuals. The Pew Research Center reported in 2021 that 25% of seniors surveyed said they never go online.
Digital marketing appeals to businesses because it seems more cost-effective than sending postal mail. Yet the cost of printing and sending postcards is relatively low and can have a significant positive impact. Recipients have something tangible to hold and look at. They might leave it sitting on the counter for other people to see. An interesting new business or discounted prices could be compelling enough that the postcard gets attached to the refrigerator with a magnet.
Businesses may like to have postcards printed by the company shown at aceprintagency.com.