Point Your Customers in the Right Direction

by | Feb 6, 2019 | Marketing

Even after a customer enters your business, they may still need further direction, especially if you have a larger business with different departments. Wayfinding signage is vitally important in many indoor businesses, but it can be even more crucial in outdoor mall locations. With proper wayfinding signage, your visitors can easily navigate your company’s layout. Signage provides clarity and reassurance when your visitors are in unfamiliar surroundings.

The Types of Wayfinding Signs

The different types of signage used for wayfinding include identification signs, directional signs, informational signs, and regulatory signs. All wayfinding signs provide necessary information which helps accommodate your visitors. Professional sign companies, such as SignVisions in Peachtree City, GA, can create signage which matches your current branding and logo. Additionally, wayfinding signage is used in a digital format for message boards containing information and direction mandated for ADA compliance.

Professional Sign Design Companies Can Help You Stay in Compliance

One of the advantages of using a professional sign design company for wayfinding signs is their knowledge regarding current standards set by the U.S. Department of Justice. Standards will be met including raised tactile letters, Braille and signs which are easy to read with clear fonts and brilliant colors. Meeting the guidelines set forth, a minimum contrast of 70% should be used regarding letters and backgrounds. Signs for your business should also be designed with light on dark or dark on light design options so they are easy to see. Speak with the professionals at SignVisions who understand the standards and will make sure your signs are creative, attractive, gloss-free, and affordable.

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